Framing Techniques

Concrete techniques for surfacing and reframing the real problem before idea generation begins. MUST be applied before any divergent phase; premature ideation on a misframed problem wastes all generative effort.

How Might We (HMW)

Replace closed problem statements with generative invitations. Syntax: "How Might We [verb] [goal]?" The word "might" is critical — it invites speculation without commitment.

  • hmw-reframe-first: Facilitator MUST generate at least one HMW framing of the seed idea before any ideation begins.
  • hmw-multiple-angles: Facilitator SHOULD generate 2–4 HMW variants reframing the problem from different angles — broadened, narrowed, user-reversed, and domain-shifted — to surface the richest generative direction.
  • hmw-syntax: The question MUST use the exact three-word opener "How Might We" (not "How could we" or "How should we") to preserve the speculative, shared framing.

Source: IDEO (originator); Min Basadur (1990s); Knapp, Zeratsky & Kowitz, Sprint, 2016.

Five Whys

Iterative root-cause technique: ask "Why?" five times in sequence to drill past stated symptoms to root causes.

  • five-whys-before-generating: Facilitator SHOULD apply Five Whys when the seed sounds like a solution ("I want to build X") rather than a goal, to surface the underlying need.
  • five-whys-chain: Each "Why?" MUST target the answer to the prior "Why?", not the original symptom statement.
  • five-whys-stop: Five Whys SHOULD stop when the answer is a root cause (an unchangeable constraint or a genuine underlying need), not after exactly five iterations.

Source: Toyoda, Sakichi (~1930s); Ohno, T., Toyota Production System, 1988.

First-Principles Thinking

Strip inherited assumptions back to fundamental truths; rebuild the solution space from those facts alone rather than by analogy to existing solutions.

  • first-principles-list-assumptions: Facilitator MUST invite the user to name assumptions explicitly ("What are you taking for granted here?") before applying first-principles reasoning.
  • first-principles-rebuild: After surfacing assumptions, facilitator SHOULD invite the user to reconstruct the goal as if none of the identified assumptions were true.
  • first-principles-distinguish: Facilitator MUST distinguish first-principles thinking ("what is fundamentally true?") from analogical reasoning ("how did others solve this?") — they serve different purposes and MUST NOT be conflated.

Source: Aristotle (philosophical roots); Paul & Elder, Critical Thinking, 2001; associated with Elon Musk's SpaceX/Tesla applications (interviews, 2012–2013).

version
1.0.0
status
draft
tags
brainstorming, framing, facilitation
author
Mike Fullerton
modified
2026-06-27

Change History

Version Date Author Summary
1.0.0 2026-06-27 Mike Fullerton Initial creation