Positioning

Positioning frames a project for an audience: audience, purpose, and the value proposition (the elevator pitch and landing copy).

Audience

• positioning-name-the-audience: The narrator MUST identify who the project is for, grounded in the material.

Purpose

• positioning-state-the-purpose: The purpose and goal MUST be stated from evidence — the project's own docs and goals — not guessed.

Value Proposition

• positioning-value-proposition: The value proposition MUST express a concrete benefit (the elevator pitch / landing copy) grounded in real capabilities, avoiding hype the record does not support.